CREATIVITY GAME

Tomaž Berčič:

State of the Art of AI in Creative Industries in 2025: The Birth of the Digital Overman

DOI | UDK 004.8:7.07:1 | SUBMITTED: | REVISED: | PUBLISHED: 12/2025
Author's affiliation: University of Ljubljana, Faculty of Architecture, Slovenia

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ABSTRACT
This paper continues the author's discorse of artificial intelligence in the creative industries as initiated in 2024, and extends it to developments that defined 2025 and early 2026. The central conceptual framework draws on Nietzsche's figure of the Übermensch; just as Nietzsche understands the overman as a being that who creates its own values from chaos, agentic AI in 2025 transcends the boundaries of a passive tool use and enters the domain of autonomous creative action. Drawing on Heidegger's philosophy of technology as unconcealment (Entbergen) and Baudrillard's theory of the simulacrum, the paper examines what the transition means for architecture, design, gaming, and film. Particular attention is dedicated to the legal and ethical dimensions of authorship and to the epistemological risks of tool homogenization. The paper concludes with concrete pedagogical implications for creative professions in an era in which the boundary between author and instrument is becoming increasingly porous.

KEYWORDS
artificial intelligence, agentic systems, creative industries, authorship, simulacrum, Nietzsche, Heidegger, Baudrillard, generative artificial intelligence, education

FULL ARTICLE
https://iu-cg.org/paper/2025/IU-CG.2025.13.064-069.pdf (0.69 MB)

CITATION

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